Home » Five Latest Logo Design Trends for 2018

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Logos are the face of your business, they represent and reflect what your business is all about. Identifying the latest logo design that is best suited with your business is important.

Moreover, the era in which the logo has been selected is also crucial to take care of. The logo of your business should be fresh and updated so that it will represent that your business is up-to-date.

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”_Milton Glaser

In our previous article we talked about the logo design trends that should be avoided this year and in this article, we are going to talk about the latest trends that are emerging in logo designing. These designing trends should be followed by the businesses and graphic designers.

1. Outline Around the Logo:

Latest Logo Design

Outline your logo is a new trend to be considered. We can observe that several of the sports companies are following this trend to build their logos. The outline of the logo is most easily visible but you can make it subtle, totally depends on your choice.

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”_Antoine de Saint-Exupéry

2. Responsive Logo Designs:

“Digital design is like painting, except the paint never dries.”_Neville Brody

Logo trends

Responsiveness can be seen on the websites of the businesses. The businesses tend to develop the websites that are greatly responsive to be easily used on mobile phones or any other electronic device. The logos were left behind from this trend, whereas nowadays these logo designs are getting huge popularity.

The logos should be responsive enough to provide best user experience according to the device they’ve been used with. Responsive logo designs are adjustable to any size according to the display size of the device as well as they can change the direction according to the direction of the display screen.

3. Vintage Logo Designs:

“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”_Saul Bass

Latest Logo

Well, there’s nothing new about being little vintage. Whether it is a fashion trend or a web trend. Logos whereas represent your business and they can add a vintage element to it. Uses of vintage style, vintage colors and fonts have been seen in latest logo designing trends. The Vintage logo design is interesting to follow and add little colors and theme to your logo.

4. Fun Logo Designs:

“Content precedes design. Design in the absence of content is not design, it’s decoration.”_Jeffrey Zeldman

Latest Logo Design

Adding fun element makes everything little more interesting and attractive. Logo designs in this era are much more fun induced and interesting. You can see the vibrant colors, cute texts, interesting tagline or a fun symbol on the logos of the companies and brands. Such logos are really helpful to attract more viewers and ultimately more potential customers. So, if you are looking towards designing a new logo for your business then don’t forget to add the fun to your logo.

5. Punctuation Marks in Logos:


The punctuation is always important while you are writing but when we talk about logos, punctuation marks are used in order to let the logo speak for itself. There are several logos with punctuation marks that carry deep meaning behind them. For example, the full stop at the end of the Redbox represents the dropping of a mic to end up any further discussions. The symbols in the logos represent the different meanings and they should be used with care. This trending design can help your logo to astound among all.

“Just as you can identify eras of fashion by glancing at a piece of vintage clothing, logos create and follow trends over time.”_Peleg Top


Logos are important and crucial part of any business and brand but it is really very important to follow the right trend. The logo should be updated as it will represent the time it has been designed in. This article discusses five of the latest logo designing trends that must be taken into consideration if you are planning to recreate or update your logo.

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