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Websites are the most important tool of the business that helps the business to particularly grow and improve. In this era of advancements and internet usage, almost every small, large business has a professional website to promote their business. While businesses are focused on creating new websites to increase their potential customers, they often forget the important features that must be added to their website.

“Domain names and websites are Internet real estate”._ Marc Ostrofsky

In this article, the important features of the website have been explained. These features should never be neglected when developing a website for a business. The user experience of the website is the most important element, if your website is not providing good user experience then the other features of the website will not be of any use. There are several features of the user-friendly website, the most important characteristics are given below:

1.Mobile Compatibility

It is really very important to develop a website that is mobile optimized, as the usage of internet and mobile phone has been increasing day by day. Every individual prefers to stay connected through mobile phone and do most of their tasks through their smartphones.

It is crucial to know how your website is performing on the mobile pages, you can easily find it out by using Google mobile tester. Once you have tested your website, you will be able to know whether your website is accessible on a mobile phone or not. If your website is not mobile optimized then you should create a version of your website that is mobile-friendly.  It would be easier for your customers to access your website easily through their mobile phones.

“Intuitive design is how we give the user new superpowers.” —Jared Spool, Web Site Usability: A Designer’s Guide

2. Proper Information Flow

The flow of information on your website is a very much important element. If the relevant information is lacking, the customer is more likely to lose interest in your website. Your website should contain proper information about your business and about the products or services you are offering. Some of the most important information elements that should be included in your website are; the contact information, testimonials, highlighted projects, best selling products or services, your success story, and team members. There should be a category of each and every element you have provided information about that will helpful for your audience to find the most relevant information.

3. Browser Compatibility

Browser compatibility is another important factor of the website. Many businesses neglect this element while developing their professional website and that can lead them to the serious damage. The internet advancements are increasing rapidly and it has given the rise to the many other important elements and one element is the access to different browsers. While several people use different browsers, it is very important for your website to work with most of the browsers otherwise you will not get all of your potential audience on your website.

4. Right Content

A website should contain the right content, use of headings, sub-headings, paragraph, bullets, the lists, numberings and every element that makes your website most easy to use with the good user experience. The content of the website is the most important element if your content is not right and relevant the audience won’t be able to understand the concept of the website. Make sure that the content of your website is readable and simple, avoid using difficult words and be consistent with the content of your website. Remember, a user does not spend a lot of time in reading the content, so make sure to add less but relevant content to your website.

5. Accessibility

Make sure that your website is easily accessible to all the users; you can add different features to your website to make it easier to use. Your website should not be designed for the specific category since it must target your potential customers but it should be accessible to anyone in the world. Make it easier to find out and simpler to use. Do not add the complex features to the website that is not easily understandable by the majority of the audience, as the complexity of website will trigger the user to leave it and move to the simpler and easier website.


6. Website Loading Speed

Now, this is the most important element of the website that should never be neglected. There is nothing more annoying for the website user then a website that takes forever to load. The speed of the website is one of the top reasons why visitor leaves a website. The website must load with 4 to 6 seconds for the better user experience and the usability. The speed of your website will also affect your search engine ranking. There are various online tools that can help you in testing the speed of your website. If you believe that your website speed is slow then you definitely should upgrade it to the better speed as it is the main element of the website and user experience.

7. Internal links Integration

If your website has no internal linking then your customer might lose interest, try to add the internal linking on the website. It will not only help your customer to find the more in-depth details as well as it will help your business to grow. You should also add the social media integration in your website to promote your business more and that will help your audience to find out your business more easily.

8. Website Navigation

Effective navigation is one of the most crucial factors of the website usability. You can improve the website navigation by making it clutter free. Try to limit the categories on your website, remove the items from the drop-down menu bars. Add proper relevant tags according to the products and services you are offering so that your customer will be able to find out the relevant items easily.   If your navigation is good and effective your customer is more likely to spend more time on your website but if the customer is unable to properly navigate on your website then he is more likely to leave the site.

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” —Charles Eames


In this article, we have discussed the important characteristics of the website. These features can add a lot of improvement to your existing website and these features should never be neglected if you are planning to develop a website. The user-friendliness of a website is the most important and crucial element that should never be ignored, the features that have been discussed in this article can be helpful in improving the website’s user-friendliness and user experience.

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