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Web designs are the main feature of any efficient website. If you don’t have an attractive design, you won’t get any traffic. If you don’t get visitors your website is going to be a huge flop. This article will discuss the most astonishing web design trends in 2018. These trends will give an edge to your website.

The creation of web design is moving towards the most thrilling phase. Advanced web design is functional, mobile friendly but the most importantly it is attractive to the users. the web design should right according to the products or services you are offering.

“There are three responses to a piece of design – yes, no, and WOW!”__ Milton Glaser

This article will discuss all the modern trends of web design in the year 2018. To help you out to make your website attractive and generate more traffic.

 Engaging photographic content

No one wants to visit a boring website with a lot of content and no graphical image. Now, most of the users only visit websites that contain images. Adding attractive images is not a new web design trend but it surely is increasing. Websites are updating their designs and adding images with the right colors. Bright images will not only add extra life to your website but also it will attract a maximum number of visitors. This will result in great traffic and maximum revenue.

You must take care of few things while adding photographic content to your web design, such as;

  • Do not use extra bright and bold images
  • Use prominent large fonts
  • Do not overcrowd your website with graphical content
  • Keep it simple but not boring


 “If you think math is hard, try web design.” ―Trish Parr


Practical backgrounds

Practical backgrounds are really helpful for the performances issues websites. These backgrounds are the animations that are lightweight JavaScript. These animations create natural background movements that are easy to load. These sought of backgrounds are very much helpful to keep your user engaged with the website.

It is said that an image says more than a thousand words and especially the moving one. Practical backgrounds are very useful to get users attention immediately. It allows brands to create a memorable impression of their business in few seconds. These animated backgrounds are becoming more and more popular in development of web design.

The important elements of practical background that should be taken into consideration are:

  • Practical backgrounds must be lightweight to minimize loading time
  • They should use attractive animations
  • Use of bright and bold colors

Asymmetry Layouts

As people are moving more towards online shopping and we have websites now for almost every aspect of our life. Websites are now using web design that includes all the elements, like reading, shopping or getting free consultancy. Users get bored of asymmetry webpage that’s why the web designers are now creating web designs with different layouts and asymmetrical interface. Such interfaces are really helpful for the users to differentiate between different sections of a webpage. Such designs also help the website to stay engaged with the users.

The elements you should take care while working with the asymmetry design are:

  • Give proper navigation so that user will not struggle to search
  • Use different layouts to make it look attractive
  • Give most of the features of your website
  • Do experiment with the grids and make them as attractive as you can
  • Surprise website user by adding most of the functionality but do not confuse him with overcrowding content or images.

Interactive Content

Interactive content is a type of a content that triggers the user to stay connected with the website. This content may include some of the questions or quizzes to keep website user engaged. Such type of content also helps the website to grow and allows businesses to know more about their customers.

Many websites are now using interactive content on their websites as this is the best way to gain users’ attention and engagement. Your interactive content web design must include following elements:

  • Do not add very long questions
  • Be creative in interactive content
  • Be innovative
  • Create suspense so that the user will stay connected

The Evolution of AI

Web designs are more involved with the artificial intelligence. Artificial intelligence has already worked its way into the mainstream web design. Websites are now including a feature “chat-bot” to their websites to keep their customers connected to their websites. Chat-bot is the technology that conducts a conversation using auditory or textual methods. When a website user visits a website, there is a dialogue box that usually contains a text like, “ask us a query”. When a user asks a question computer system replies instead of a real human. This technology is added to most of the websites.  Apple Siri is the great example of chat-bot. this technology is advanced and should be developed with great care.

Mobile Friendly

Most of the traffic on the website is generated through the mobile phones. As the number of websites users are increasing and people want easiness in their lives. They use a mobile phone to perform easy tasks and visiting websites is one of them. If a website is not mobile friendly it will definitely lose most of its visitors. The web designs now are mobile friendly and very responsive. To create a well-performed mobile-friendly website it is important to take care of few important things:

  • Use of grid-based layouts as these layouts work perfectly
  • Your website should be very fast to load
  • Image and content should be designed according to the grid-based layout

Decorative Details

This year many websites are using decorative details to their websites. Decorative details help a website to gain a lot of attention without many efforts. Websites are now chosen right colors and display their product or service with the attached image. Web designs also include decorative layouts and grids. While adding the decorative details you must take care of few important elements:

  • Use of right colors according to the services or products you are providing
  • Do not use decorative themes as it will confuse website user
  • Keep your content readable. While using decorative details make sure that your content is readable, use proper colors and proper font size for that purpose.

“Websites promote you 24/7: No employee will do that.” ― Paul Cookson


Web designs are improving and new trends are adding with these designs. As every business has a website now because of the rising customers’ demand. It is very important to understand the new web design trends in 2018. In this article, we have discussed some of the most trending web design elements that every website developer should take a note of.

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