Content Writer

Job Description — Content Writer

Vizz Web Solution is hiring a skilled Content Writer to produce high-quality, SEO-optimized content across channels. You will write blog posts, long-form articles, landing page copy, meta titles and meta descriptions, and social media content while performing keyword research and on-page SEO to improve organic visibility. The role requires strong copywriting and storytelling, excellent proofreading/editing, CMS publishing (WordPress), creating content briefs and maintaining an editorial/content calendar. You’ll support content strategy and content marketing, run content audits, assist with backlink outreach and content promotion, and measure performance using analytics to optimize for conversions and organic growth.

Responsibilities

• Produce SEO content: blog posts, articles, long-form and short-form pieces.
• Write persuasive landing page copy, CTAs, and conversion-focused content for CRO.
• Create meta titles, meta descriptions, headers, and optimize on-page SEO.
• Perform keyword research and build keyword-driven content briefs for writers.
• Manage CMS publishing workflows (WordPress), format content, and upload assets.
• Maintain and execute the editorial/content calendar and content strategy.
• Proofread, edit, and enforce brand/style guidelines and tone of voice.
• Create social media posts, captions, and repurpose long-form content for channels.
• Collaborate with designers, developers, and SEO specialists on content optimization.
• Run content audits, recommend updates, and implement content optimization changes.
• Support backlink outreach and content promotion to increase referral traffic.
• Track content performance with analytics (Google Analytics), report KPIs and iterate.
• Develop content for email campaigns, product pages, and marketing collateral.
• Produce detailed content briefs, writer guidance, and review drafts for SEO compliance.
• Participate in A/B tests for headlines, meta descriptions, and landing page content.

Requirements

• Minimum 2+ years professional experience producing SEO-optimized content (articles, blog posts, landing pages); portfolio of published work required—experience with IT/SaaS content preferred.
• Hands-on keyword research and on-page SEO experience using tools like Ahrefs/SEMrush/Google Keyword Planner; able to craft meta titles, meta descriptions and optimized headers.
• Proficient with WordPress (CMS) publishing, content formatting, basic HTML/CSS and managing editorial calendars and content briefs.
• Experience using analytics and reporting (Google Analytics GA4, Search Console) to track CTR, organic traffic and iterate content for performance.
• Strong copyediting and content-brief creation skills; ability to meet deadlines, follow brand voice, and collaborate with designers/developers.
• Familiarity with content promotion fundamentals (social repurposing, outreach) and basic link-building practices to help amplify content reach.

For More Information:

Contact:
0311-5333221 / 0334-5522981
Website: Vizz Web Solutions
Location: STS Mall Plaza, Civic Center, Phase 4, Bahria Town, Rawalpindi/Islamabad